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Methodology
Disscussions
First Cofee! Discussion about the project scope.project type.nature of work.preferences and style..
This gives me a brief idea what client is really looking for.includes the suggestions,input & a few creative ideas for our side.
Defining Goals
Identifying the goals to achive and target a specific user group or catering genarel audience etc.
Scales.timelines technology to be used etc, are defined in this step,which finaly can lead to an efficient and effective internet / rich media solution.
Design & Development
Screen Designs are now converted into actual working program/ websites.
We use different softwares,language & technologies like Photoshop,Flash,XHTML,CSS,AJAX,javascript etc depending upon the project requirements.
Project Signoff
Final preview of the project is now presented to the client .
Alterations,additions,modifications can be done in this step before finally launching the project.
Launch!!
Deployment ,Testing & Launch!
Client): ARTIS):
 
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Home » Complete Website » overview of long sales copy
Using an Overview to Create Interest - Long Sales CopyElement #5Do you remember the six steps to visitor conversion? The six steps are: 1. Do I trust you? 2. Do I believe you? 3. Do you understand my needs? 4. Whats in it for me (WIIFM)? 5. What do you want from me? 6. Is it worth it? In the 'overview' section of our web page sales copy we are looking to address the fourth step "whats in it for me" (or "WIIFM")? The best route to the fourth step is by showing benefits. Remember, people do not buy a product/service because of the features. They buy an end-result. They buy what a product/service will do for them. Remember: customers dont want 12mm drill bits they want 12mm holes. This is the section where you should use your USP (in all its glory!), if you haven´t already. Think back to the list of goals for our target customer, with each of the benefits associated with those goals. This is where you will focus on these benefits. |
