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Using the Headline to Grab Attention Element #1
Headlines are the crucial first element of your web page copy. Their purpose is to grab the attention of your target customer. Remember everyone will see your headline and that headline could be the difference between a web page visitor wanting to find out more, and exploring what you have to offer, and moving on. Some ways to approach writing a headline:
There are many ‘power words’ that can be used effectively to give your headlines a boost. Here are some more ‘power words’ that work well: you, save, know, understand, results, proven, now, today, immediately, money, powerful, trust, create, secrets and discover. Review and rewrite your headlines - make them as sharp as possible. A good headline will often require lots and lots of reworking. You must get it right first time because your visitor may choose not to visit your website in future if the headline didn’t show them that they were in the right place to have their needs met. Finally, make sure you format your headlines well. Use a large font size, with a bold style. Capitalise the first letter of every word. Consider putting quotation marks around the headline. And remember - you can track and measure your results. So do. You have control so try different headlines; test them for results and keep fine-tuning for maximum success. |